happydigital

Services / SEO & performance

Fixes that live in the code, not in a monthly report.

Technical SEO, clean markup, and speed work you can verify. We are engineers rather than a reporting agency — the deliverable is a faster, better-structured site, and the evidence is in your own Search Console.

Proof: we migrated this site off WordPress and mapped every indexed URL to its new home.

Scope of work

What we fix

The technical foundations that decide whether your content ever gets a fair hearing.

Technical audits

Crawl, index and render checked properly — the faults that quietly stop good pages from ranking, found and listed with fixes.

Speed engineering

Core Web Vitals moved by shipping less: fewer scripts, right-sized images, self-hosted fonts, nothing render-blocking on the critical path.

Migrations & redirects

Moving a site without losing what it earned. Every old URL mapped to its new home and verified as a real 301, not a soft 404.

Structured data

Schema that describes what a page actually is, so search engines can present it properly instead of guessing.

Information architecture

Pages that match what people search for. An anchor on a shared page cannot rank; a page can. Often the highest-value fix.

Measurement

Search Console and analytics set up so you can see what changed, and so the next decision is based on data rather than opinion.

Honest fit

Is this the right kind of help?

When technical work pays

You get impressions but almost no clicks, you moved or rebuilt and traffic fell, your site is slow on mobile, or you rank on page four for terms you should own. All measurable, all fixable in the code.

When it isn’t

If nobody is searching for what you sell, technical SEO cannot manufacture demand — you need a different channel, and we will say so. And if you want someone to publish twenty articles a month, that is a content agency, not us.

In practice

An engagement like this

A site shows 54,000 impressions a quarter and almost no clicks, ranking around position 40 for terms it should win. The audit finds the demand is for services that exist only as anchors on one shared page. We give each its own page, fix the canonical tags and redirects, and measure from there — turning a hidden footprint into pages that can compete.

Straight answers

Questions we hear a lot

Do you guarantee rankings?

No, and treat anyone who does with suspicion — nobody controls Google’s index. What we can commit to is the work that is actually within our control: the technical faults fixed, the speed measured before and after, the structure corrected. Those are verifiable. A ranking promise is not.

What is "technical SEO" as opposed to content?

Everything that decides whether a search engine can crawl, understand and trust your site: status codes, redirects, canonical tags, sitemaps, structured data, page speed, mobile rendering. It will not make thin content rank, but broken technical foundations will stop good content ranking.

We migrated and lost traffic. Can you help?

That is a specific and fixable problem: usually missing redirects, canonical tags pointing at the wrong host, or a crawler being blocked. We audit what the old site ranked for, map every URL to its new home, and verify each one returns a real 301. We have done exactly this migration ourselves.

Do you write content?

We advise on what would be worth writing based on what you already get impressions for — which is usually a much shorter and more useful list than an agency keyword dump. We are engineers, so the writing itself is better done by you or a specialist who knows your field.

How is the work reported?

In your Search Console numbers, not ours. Impressions, clicks and position for the pages we touched, before and after. If a change cannot be measured, we say so rather than claiming it worked.

Start here

What do your numbers actually say?

Share your Search Console access and we’ll tell you what is broken and what is worth fixing — free, and in plain English.

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